At Alpha Tyres, we are committed to protecting the privacy and personal information of our users. This Privacy Policy outlines how we collect, use, disclose and protect personal information in accordance with the Australian Privacy Act 1988 (Cth) (“Privacy Act”).

1. Collection of Personal Information Alpha Tyres collects personal information in various ways including:

• When you use our website, including filling out a contact form, subscribing to our newsletter, making a purchase, or browsing our website.
• When you communicate with us through email, phone, or other means.
• When you provide personal information through our social media channels.
• When you participate in surveys, competitions, or other promotional activities.

The personal information that we collect may include your name, email address, phone number, billing and shipping address, credit card details, purchase history, and other information necessary to provide our services.

Call Recording Policy
Alpha Tyres may record phone calls for training, quality assurance, and service improvement purposes. By communicating with us via phone, you consent to the recording of your call. These recordings may include personal information you provide during the call, such as your name, contact details, or information relevant to your inquiry. Recorded calls are stored securely and are only accessible to authorised personnel.

2. Use of Personal Information Alpha Tyres uses the personal information we collect for the following purposes:

• To process and fulfill orders and payments.
• To communicate with you regarding your orders, inquiries or other requests.
• To improve our services and website.
• To provide you with information about products, promotions, and other services that may interest you.
• To personalize your experience on our website and improve customer service.
• To comply with legal obligations.

We may also use your personal information for other purposes with your consent.

3. Disclosure of Personal Information
   Alpha Tyres may disclose personal information to third parties in the following circumstances:

• To third-party service providers who assist us in providing our services, such as payment processors, shipping providers, and analytics providers.
• To comply with legal obligations or requests from government agencies.
• To protect the rights, property or safety of Alpha Tyres or others.

We do not sell or rent personal information to third parties.

4. Protection of Personal Information
   Alpha Tyres takes reasonable steps to protect personal information from unauthorised access, misuse, interference, and loss. We use secure servers and encryption to protect your personal information when transmitting data.
5. Google Analytics and Facebook Pixel Alpha Tyres uses Google Analytics and Facebook Pixel to collect information about how users interact with our website. This information is used to improve our website and services, and to personalize our advertising on Facebook. Google Analytics and Facebook Pixel use cookies to collect this information. You can find more information about Google Analytics and how to opt-out of their tracking here: https://policies.google.com/technologies/partner-sites. You can find more information about Facebook Pixel and how to opt-out of their tracking here: https://www.facebook.com/policies/cookies/.
6. Access and Correction of Personal Information You have the right to access and correct your personal information that we hold. To request access or correction, please contact us at the email address provided below.
7. Changes to Privacy Policy Alpha Tyres may update this Privacy Policy from time to time. We will notify you of any changes by posting the updated policy on our website. Your continued use of our website constitutes your acceptance of any changes to the Privacy Policy.
8. Contact us if you have any questions or concerns regarding this Privacy Policy, please contact us at info@alphatyres.com.au.

Last updated: 28/01/2025