We pride ourselves on customer choice and experience


We repeatedly instill trust and build relationships with all vehicle owners by providing the best product and service solution to their needs, on time and within their budget. We’re proven industry leaders through our unwavering commitment to solving our customers problems efficiently and repeatedly with exceptional knowledge and customer service.

Who do we serve?
We passionately serve all people who own a vehicle!

How do we do it?
We ask specific, measurable and actionable questions to determine our customers needs, consequently delivering the best product and service to suit.

How do we see results?
Our customers leave our stores feeling satisfied with the level of performance, safety, value for money and education with their vehicle. Ultimately, they feel important.

Meet James

With over 15 years of industry experience, founder James Hayes had a vision to bring ‘ALPHA’ A1 service to the on-site and agriculture tyre industry, and in 2019 he decided to go out on his own - hence ALPHA Tyres was born.
Fast forward to today, James and his wife Jemima have commissioned locations in Moama and metro Melbourne offering all automotive services to customers across the region - from car, 4x4, truck, agriculture, mechanical servicing and repairs, suspension upgrades, wheel alignments and more!

A true entrepreneur at heart, James’ highlight includes meeting many industry professionals and idealising how to continuously evolve the ‘traditional’ blue collar tyre and automotive industry to the modern, technological world.

His favourite pastimes outside of ALPHA includes focussing on his health and fitness, playing with his dog Anjuna and listening to podcasts.

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Why choose ALPHA?


One Stop Auto Shop

There’s no need to go elsewhere - we’ve got your tyres & wheels, alignments, mechanical, repairs, servicing, suspension & road worthies sorted in one convenient place.


Lifetime Maintenance Plan

We want to keep you as our customer long past the initial sale. This means FREE puncture repairs on pass/4WD tyre sales, complimentary rotations & more.


Independent & Family Owned

As an independent we have access to any and all products, and you can trust in knowing you’re supporting a 100% locally owned and operated family startup.


Price Match Guarantee

We pride ourselves on value for money - and guarantee to match any other local competitor prices on the same product.


People Over Profits

Although young at heart, the ALPHA crew engrains old school genuine service from the ground up. This attitude has got us to where we are today!

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